Better Business Bureau

The Better Business Bureau (BBB) is a non-profit organization that focuses on promoting and fostering ethical relationships between businesses and consumers. It acts as an intermediary between consumers and businesses, aiming to resolve disputes and provide consumers with information to make informed decisions. The BBB collects and provides business reviews, rates businesses based on a variety of factors, and handles consumer complaints.

BBB's core services include business accreditation, dispute resolution, and consumer education. Businesses that meet the BBB's standards for ethical business practices can become accredited members, signifying their commitment to integrity and good customer service. The BBB also offers resources and tips for consumers to help them avoid scams and make wise purchasing decisions.

Through its various initiatives, the Better Business Bureau aims to create a marketplace where buyers and sellers can trust each other. It strives to build confidence in the marketplace by recognizing ethical businesses and providing consumers with tools to evaluate businesses and resolve disputes.