Nick Long Mortgage

Fusion Home Loans operates as a direct independent mortgage bank, driven by a leadership team with decades of combined experience in the mortgage industry. Executives like Doug Long, a co-founder of Pinnacle Financial, and Lee Gross, former President of Platinum Home Mortgage, bring significant strategic and operational expertise. Nick Long and Chris Hardiman lead sales production, having achieved national recognition at previous firms and leading a high-performing team focused on mortgage origination.

The company distinguishes itself through a strong emphasis on relationship-driven sales, primarily cultivating partnerships with key referral sources such as Realtors, home builders, CPAs, and wealth managers. This strategy focuses on long-term relationship building within the purchase mortgage business, rather than relying heavily on direct-to-consumer marketing, except during refinance market opportunities where they re-engage their existing client base.

Fusion Home Loans leverages modern digital tools, including a dedicated mobile app for both Android and Apple devices, online application capabilities, and eClosing options to streamline the loan process. Their commitment to empowering entrepreneurs and transforming challenges into growth opportunities reflects a forward-thinking approach aimed at providing customer-centric solutions in the competitive mortgage landscape.