The Apex Group @ Guaranteed Rate

Fusion Home Loans operates as a prominent direct independent mortgage bank, driven by a leadership team with extensive experience in the mortgage industry. Led by CEO Doug Long, who boasts over 40 years of expertise and a track record of scaling companies to billion-dollar valuations, the company emphasizes transforming challenges into growth opportunities. The sales division is notably spearheaded by Producing Area Managers Nick Long and Chris Hardiman, who bring a combined 30+ years in mortgage banking and have successfully led high-performing teams, achieving over $1.5 billion in combined team production.

Fusion Home Loans' strategic focus is centered on the purchase mortgage business, prioritizing the cultivation of long-term relationships with key referral partners such as Realtors, home builders, CPAs, and wealth managers. This relationship-driven approach underscores their commitment to sustained growth rather than relying solely on direct-to-consumer marketing, except during periods of high refinance activity when they engage their existing client base.

The lender leverages digital capabilities to enhance the borrower experience, offering an online application process, a dedicated mobile app, and eClosing services. With a strong emphasis on operational excellence, financial strategy, and the integration of technology, including exploration of AI solutions for business operations, Fusion Home Loans is positioned as an innovative and customer-centric partner in the homeownership journey.