Direct Mortgage Loan Company

Direct Mortgage Loan Company, founded in 1956, is a private lender specializing in fixed-rate, bridge financing for real estate developers and investors in Philadelphia, Southeastern Pennsylvania, and New Jersey. They have funded thousands of development projects and investment properties, totaling approximately $275 million in the last five years alone.

They are known as the “Soft” Hard Money Lender®, distinguishing themselves by considering the full financial picture of borrowers, including credit, liquidity, experience, and LTV/LTARV, rather than being solely asset-based. The company provides speed and ease of capital, using simple documents and fast underwriting with transparency and no hidden charges or prepayment penalties.

Founding Partner Robert (Bob) J. Elfant and President and Managing Partner Jared E. Pontz have decades of experience in all aspects of Philadelphia real estate and operate Elfant Pontz Properties, a property management and development company responsible for over 600 rental units in Northwest Philadelphia.