Lecetra Arrington - EXIT Realty Central

Lofty is an award-winning, AI-powered technology platform specifically designed for real estate professionals. The platform provides a comprehensive suite of tools aimed at automating marketing programs, capturing and converting leads, streamlining sales processes, and boosting agent productivity. It caters to individual agents, real estate teams, and brokerage firms, offering features such as intelligent IDX agent websites, AI-powered CRM, 360° marketing programs, and social media automation.

The platform distinguishes itself with innovative AI features like AI Copilot, AI Sales Essentials, and AI Marketer, which work to automate daily business operations, qualify leads, set appointments, and generate social media content. Lofty aims to provide an all-in-one solution for real estate professionals to manage their business, enhance brand awareness, and maximize lead conversion, ultimately helping them close more deals faster.

While Lofty offers advanced solutions for the real estate industry, it functions as a software and technology provider for real estate agents and brokers, and does not originate, service, or broker mortgage loans. Its services are focused on supporting the operational and marketing needs of real estate professionals rather than direct lending activities.