William Roberts - Keller Williams Metropolitan Realty

Upscale Homes NJ, led by REALTOR® William "Bill" Roberts, operates as a real estate agency affiliated with Keller Williams Metropolitan in Morristown, New Jersey. With over 30 years of experience in the real estate business, Bill Roberts focuses on assisting clients with buying, selling, and renting properties primarily in Northern New Jersey, leveraging his extensive local market knowledge.

While the website provides informational resources like a "First-Time Homebuyer’s Guide" and integrates an external mortgage calculator, it is crucial to note that Upscale Homes NJ and William Bill Roberts are primarily real estate agents, not direct mortgage lenders or mortgage brokers in the traditional sense. Their services revolve around property transactions, negotiation, and guiding clients through the complex real estate process.

This entity's expertise lies in real estate sales and client representation, aiming to help individuals achieve homeownership dreams by facilitating property transactions. The classification as a 'Mortgage Broker' in this structured data is a forced choice to conform to the provided schema's required `lender_type` enum, as there is no specific category for a real estate agent. The business does not originate or directly broker mortgage loans.